Fair Information Practices
'Personally Identifiable Information' (PII) is being used online. PII, as described in US privacy law and
information security, is information that can be used on its own or with other information to identify, contact, or
clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in
accordance with our website.
What personal information do we collect from the people that visit our blog, website or
When ordering or registering on our site, as appropriate, you may be asked to enter your name,
email address or other details to help you with your experience.
When do we collect information?
We collect information from you when you register on our site, place an order, subscribe to a
newsletter, fill out a form, Use Live Chat or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for
our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features
in the following ways:
• To personalize your experience and to
allow us to deliver the type of content and product offerings in which you are most interested.
• To improve our website in order to
better serve you.
• To allow us to better service you in
responding to your customer service requests.
• To administer a contest, promotion,
survey or other site feature.
• To quickly process your transactions.
• To ask for ratings and reviews of
services or products
• To follow up with them after
correspondence (live chat, email or phone inquiries)
How do we protect your information?
We do not use vulnerability scanning and/or scanning to PCI standards.
We only provide articles and information. We never ask for credit card numbers.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a
limited number of persons who have special access rights to such systems, and are required to keep the information
confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL)
We implement a variety of security measures when a user places an order enters, submits, or
accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on
Do we use 'cookies'?
Yes. Cookies are small files that a site or its service provider transfers to your computer's
hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to
remember and process the items in your shopping cart. They are also used to help us understand your preferences
based on previous or current site activity, which enables us to provide you with improved services. We also use
cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site
experiences and tools in the future.
• Help remember and process the items in
the shopping cart.
• Understand and save user's preferences
for future visits.
• Keep track of advertisements.
• Compile aggregate data about site
traffic and site interactions in order to offer better site experiences and tools in the future. We may also use
trusted third-party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can
choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look
at your browser's Help Menu to learn the correct way to modify your cookies.
If users disable cookies in their browser:
If you turn cookies off, Some of the features that make your site experience more efficient may
not function properly.Some of the features that make your site experience more efficient and may not function
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable
Information unless we provide users with advance notice. This does not include website hosting partners and other
parties who assist us in operating our website, conducting our business, or serving our users, so long as those
parties agree to keep this information confidential. We may also release information when it's release is
appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or
However, non-personally identifiable visitor information may be provided to other parties for
marketing, advertising, or other uses.
Occasionally, at our discretion, we may include or offer third-party products or services on
our website. These third-party sites have separate and independent privacy policies. We therefore have no
responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect
the integrity of our site and welcome any feedback about these sites.
Google's advertising requirements can be summed up by Google's Advertising Principles. They are
put in place to provide a positive experience for users.
We use Google AdSense Advertising on our website.
DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the
Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy
We have implemented the following:
• Remarketing with Google AdSense
• Google Display Network Impression
• Demographics and Interests Reporting
We, along with third-party vendors such as Google use first-party cookies (such as the Google
Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers
together to compile data regarding user interactions with ad impressions and other ad service functions as they
relate to our website.
Users can set preferences for how Google advertises to you
using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt
Out page or by using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services
United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from
collected and those individuals or companies with whom it is being shared. - See more at:
According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
on the first significant page after entering our website.
Can change your personal information:
• By emailing us
• By chatting with us or by sending us a
How does our site handle Do Not Track signals?
We don't honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a
Do Not Track (DNT) browser mechanism is in place. We don't honor them because:
nobody honors DNT anyway, why would we?
Does our site allow third-party behavioral tracking?
It's also important to note that we allow third-party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years
old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission,
United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and
online services must do to protect children's privacy and safety online.
We do not specifically market to children under the age of 13 years old.
Do we let third-parties, including ad networks or plug-ins collect PII from children under
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States
and the concepts they include have played a significant role in the development of data protection laws around the
globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to
comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following
responsive action, should a data breach occur:
We will notify you via email
• Within 7 business days
We will notify the users via in-site notification
• Within 7 business days
We also agree to the Individual Redress Principle which requires that individuals have the
right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law.
This principle requires not only that individuals have enforceable rights against data users, but also that
individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data